Our Services
The Epixels provides Shopify development services in the UAE and worldwide: custom Shopify Plus builds, theme architecture, migrations, conversion rate optimization, and Klaviyo email marketing for DTC brands.
Most stores arrive with one of three problems: the build cannot do what the business needs, the traffic is there but the conversion is not, or the list is sitting idle. Each one has its own page.
The six pieces of work behind those three lines. Most projects use two or three of them, and the scope names which before anything is priced.
Themes built from scratch, or rebuilt on an Online Store 2.0 base like Dawn or Symmetry. Liquid, JSON templates, and metaobjects for the content your team should be able to edit without raising a ticket. No page builder app loading 400kb of CSS on every route.
Reusable Online Store 2.0 sections with proper schema, so merchandisers rearrange pages themselves. Bundle builders, size guides, comparison tables, live SVG product previews, B2B quote forms. Native sections rather than embedded apps.
From WooCommerce, Magento or BigCommerce onto Shopify Plus. URL mapping and 301s so organic traffic survives the move, subscription contracts carried across, customer and order history transferred, then a redirect audit after launch.
Checkout UI extensions, Shopify Functions for discounts and delivery, the branding API, and post purchase upsells. Including the port off checkout.liquid and Scripts onto Checkout Extensibility, which is now overdue on a lot of Plus stores.
Native B2B with company accounts, catalogue level price lists and volume rules. Shopify Markets for multi-currency and multi-region, including the awkward parts: international subscriptions, and who the merchant of record ends up being.
Hypothesis, build, run, read. Convert, VWO or Intelligems depending on what the stack already carries. Tests get killed early when the data says so, and winners get shipped into the theme rather than left living inside a testing tool.
Shopify Plus is the enterprise plan. It opens the parts of the platform the standard plans keep shut: checkout extensibility, Shopify Functions for pricing and discount logic, Flow for automation, Launchpad for scheduled drops, expansion stores for new markets, and a merchant success manager on Shopify’s side. Most brands move up when the workaround stack gets more expensive than the plan.
It is not a magic upgrade. Plus removes ceilings. What you build under them is still a build, and that is the part we do.
Handcrafted with Love, Worn with Grace.
A quiet luxury abaya label in the UAE, built from scratch on a bilingual theme that reads correctly in Arabic and in English.
One theme now serves both languages. A merchandising change ships once instead of twice, and the Arabic side stops being the version that quietly falls behind.
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A hand turned vision of Chinese watchmaking
A luxury watch brand whose product page we rebuilt around price anchoring, then tested against the original on live traffic.
The rebuilt page ran head to head with the original before anything was rolled out. The decision came from the test, not from the room.
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The tools we build on when a store needs more than the platform ships with. Email, subscriptions, operations, tax and translation.
Common questions about our Shopify development services, and how a project gets scoped.
Custom Shopify Plus development, theme architecture, headless builds, migrations onto Shopify, conversion rate optimization and Klaviyo email marketing. Every project is scoped and quoted before work starts. The Epixels has been a Shopify Plus Partner since 2016.
No. Most of the development work applies to any Shopify plan, and plenty of our clients move up to Plus later. Checkout customisation is the exception: Checkout Extensibility and Shopify Functions are Plus features, so a project that depends on them needs the Plus plan.
Yes, and it is a large part of what we do. We start with an audit of the theme, the app stack and whatever custom code is already in place, then tell you what is worth keeping. Sometimes the answer is a rebuild, and we will say so before you commission one.
We take the build apart before we price it, then quote a fixed price for the agreed scope. A typical custom development project runs four to eight weeks. Anything that changes the scope later gets quoted separately rather than absorbed quietly into the timeline.
Yes. Stores need theme updates, app changes, seasonal campaign work and the occasional urgent fix. Support runs as a retainer or on a per request basis, depending on how much your store changes month to month.