Sustained growth in digital sales Increase in sales, Scalability and Performance​
Wordsworth & Black

Wordsworth & Black is a brand of Quality Pens and Planners to unleash your potential where magnificent pens are designed with meticulous attention to every detail in the USA, Canada, and Europe. Wordsworth & Black may be relatively new to some long-time pen enthusiasts, but they have quickly made a name for themselves in the industry. This leading brand of elegance has its online store on Amazon, Shopify, and Etsy with 250,000 plus customers. Hundreds of thousands of people choose Wordsworth and Black to transform their writing and planning habits.

Wordsworth & Black

Customer reviews about Wordsworth & Black store show their experiences and expectations and provide valuable insights into the quality and performance of premium writing instruments. These meticulously made stationery are cost-efficient, elegantly designed smooth, effortless, and consistent in ink flow for the customers.


The feeling of a Wordsworth & Black Writing Instrument resting in your hand is unmistakable. Smooth, sleek and perfectly contoured –as if made for your fingertips alone. Each and every notebook hasturned edges,a superior and unprecedented finish that is labour intensive, this is a part of the Wordsworth & Black distinctive handwriting and a traditionally British method.


Wordsworth & Black use the finest quality leathers in striking patterns and colors. They are carefully cut and split and only exceptional pieces are used. Each part is separately assembled before it is crafted into a finished item. It is the sole duty of one expert craftsperson to compose the different components into an item.



Wordsworth & Black products are made from materials that nature bestows us. We owe their quality to nature and have a deeply-held responsibility to limit our impact on the environment. Each pen stroke you make in Wordsworth products is backed by environmental commitment, rejuvenating not only your inner self but the world around you.


We’ve come to define elegance as the meeting of grace and aesthetic design. The perfect mesh of fine metals, distinctive detail and writing pleasure that creates an unmatched European elegance and stroke of sophistication.Seize life in motion, capturing every unforgettable detail on paper, etching a reality that is uniquely.

Wordsworth & Black

Art Direction &

The already designed store of Wordsworth & black is outdated and underrated because of its design and its layout. Due to this, UX had gone undervalued and it affected its visitors, customers, and profits. The success of a store is based on user experience that how easy and quick it is for visitors to navigate your store.

The Client needed to take an action to improve the website and increase the conversion rate. He needed to Redesign his eCommerce website for long-term growth goals, site stability, drive consistent revenue, and provide the best shopping experience. The client’s site is ultimately the best and most effective tool for his audience to learn who they are as a company. Wordsworth & Black’s site is performing poor and slow, which causes annoying problems for customers and notice a drastic decrease in sales when the numbers should have been going up. Re-designing and customizing product pages should be done to get consistent revenue because the current design is slow to load and isn’t mobile responsive.

The solution to the above challenge was very clear, to improve the user experience to get better conversion and to turn the current traffic into paying customers. We as a Shopify expert have experience in Shopify custom design & development, redesigned clients’ website that was SEO optimized, Mobile devices optimized, and allowed us to scale their business quickly and efficiently. The client’s requirement is to do front-end customizations and build a custom design that not only represntd brand asthetics

 These trends or features were added during Re-designing and development of stationary store because they look nice and attractive.

  • Craft an intuitive navigation to promote discoverability.
  • Optimized search bar
  • Mobile ecommerce UX is different and treated the same way.
  • Use Captivating Product Images
  • Display Clear Product Information
  • Show Related Product Recommendations
  • Checkout Optimization
  • Integrate Shopping Experience Personalization
  • Automatic image sliders in PDP pages
  • Product videos in PDP pages


 To get more conversion rate Testing Strategies were applied. We carried out A/B tests that gave us insights into what sort of marketing content Client’s visitors interact on his Shopify store. In conjunction with a Shopify theme customization, product pages customization and custom navigation, Wordsworth & Black lifted conversion rate by 15%, revenue by 26%, and average session engagement by 91%, while bounce rate went down 40% all in its first week since re-developing.


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