Joliderm is a French cosmetics brand, created in 2015 by Cécile Colas. The brand is best known for its natural and organic skincare products, made from carefully selected ingredients that are beneficial for the skin. Joliderm products will easily slip into a toiletry bag and effectively replace your everyday products for a few days. Take 20 minutes for yourself, at the end of the world or at the end of your street!
Chez Joliderm nous croyons au pouvoir des plantes, leur efficacité n’est plus à prouver et nous avons décidé de les valoriser au coeur de nos produits. Leurs bienfaits cosmétiques s’accompagnent de la douceur et de la sensorialité promises pour toute utilisation des produits Joliderm.
Nous ne souhaitons pas uniquement proposer des cosmétiques efficaces et agréables. Nous souhaitons également inscrire notre activité dans une démarche durable et solidaire.
Seven years after the business was founded, Cécile Colas realized its e-commerce platform was too slow and was limiting its ambitions for further global growth. Focusing too much on wholesale and not enough on reaching customers directly. One of the biggest issues Cécile Colas had was webpage load time, causing a high bounce rate, which led to unsavory sales and unhappy customers.The client had a WordPress Website for beauty products. Coding knowledge is required to manage and troubleshoot issues with WordPress and customize the website’s design.
Our team quickly got to work to come up with the client’s expectations and migrate his website to Shopify. The client wanted a basic Shopify plan as it is a robust and reliable platform that makes all the eCommerce processes including managing inventory and accepting payments easy. However, this platform is a bit costly compared to other open-source eCommerce platforms.
Look up the Google Trends for the past few years and you can see that both WooCommerce and Shopify have attractive steady growth, with Shopify appearing to be slightly ahead of WooCommerce.So, the client needed to migrate his WordPress website to Shopify to get a high conversion rate, Shopify website speed optimization, choose and customize a theme, customer support, online sales channels, and annual sales revenue. Shopify has 24/7 support to keep your customers and sales figures happy. Woocommerce doesn’t have dedicated or direct support for the customers. It relies on the community for support.
The client was now able to sell products directly on her website, and across multiple marketplaces and social media. It’s scalable and secure, The ecosystem is robust with experts and solutions, Manages your products quickly, Since migrating, Joliderm has seen a 62% reduction in its average page load time and a 1.5% reduction in its bounce rate. Its conversion rate has also increased by 3.5%.
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