Case study

Atelier Wen

Atelier Wen is a luxury watch brand selling a considered, high ticket product to buyers who research before they commit.

Atelier Wen product page, rebuilt layout
A hand turned vision of Chinese watchmaking

What we built.

  • A rebuilt product page that puts the case, the movement and the finishing in front of the price rather than under it.
  • A comparison block that gives the number something to sit against, so the price reads as a position rather than a shock.
  • An A/B test against the existing page, run on real traffic until the result stopped moving.

What changed.

The rebuilt page ran head to head with the original before anything was rolled out. The decision came from the test, not from the room.

Sector
Luxury watches
Market
Europe and worldwide
Case studyThe rest of the workSix Shopify storefronts across fashion, jewelry, beauty, fragrance and flowers, selling into the Gulf and Europe.
Next stepSend us the problem.Book a call and bring the store. We will tell you whether it is a build, a fix, or something you should not spend money on. Ormessage us on WhatsApp.
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