Portfolio
Shopify Plus case studies from The Epixels, a Shopify Plus agency in Dubai, covering custom storefront builds, bilingual Arabic and English themes, and conversion work for DTC brands.
Handcrafted with Love, Worn with Grace.
A quiet luxury abaya label in the UAE, built from scratch on a bilingual theme that reads correctly in Arabic and in English.
One theme now serves both languages. A merchandising change ships once instead of twice, and the Arabic side stops being the version that quietly falls behind.
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A hand turned vision of Chinese watchmaking
A luxury watch brand whose product page we rebuilt around price anchoring, then tested against the original on live traffic.
The rebuilt page ran head to head with the original before anything was rolled out. The decision came from the test, not from the room.
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Makeup, skincare, hair and fragrance, in two languages
A multi-brand cosmetics retailer in Saudi Arabia, rebuilt on a custom theme that runs the catalogue in Arabic and English.
The store went from slow and desktop shaped to fast and mobile first, in both languages, and the conversion rate moved in the first week rather than the first quarter.
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Les cosmétiques naturels à glisser dans ses valises
A French skincare brand moved off WooCommerce onto Shopify, with the path from landing page to cart cut short.
Page load time came down sharply after the move, the bounce rate followed it, and the brand could finally sell direct at the same time as its wholesale channel.
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Four more Shopify storefronts we build and maintain, across beauty, jewelry, fragrance and flowers, selling into the UAE and Saudi Arabia. Written case studies for these are with the clients for approval.
A cosmetics brand selling into Saudi Arabia, with a campaign led home page and a shipping threshold priced in riyals.
A fine jewelry brand selling personalised letter pieces, with a market switcher that prices the catalogue in riyals.
An oud and incense house whose catalogue carries Arabic and English product names in the same listing.
A Dubai florist selling same city delivery, where the store has to carry a first order discount without making the brand look discounted.
Common questions about the work, the clients and why the numbers are not on the page.
DTC brands with a real catalogue and real revenue, across fashion, jewelry, beauty, fragrance and flowers. Most are in the UAE and Saudi Arabia, and several sell in Arabic and English from the same store. The Epixels has been a Shopify Plus Partner since 2016.
Yes. Several of the stores here run a right to left Arabic layout alongside English, built into the theme rather than bolted on with a translation app. Getting the layout to hold through the header, the collection grid and the cart is the part that takes real work.
Ask on the call. Some clients are happy to talk, some are under an agreement that stops us naming the numbers, and we would rather tell you that than invent a figure for a slide.
Because we only publish results a client has approved. Where we describe a change without a number, it means the number exists but is not ours to share. An unattributed statistic is worth nothing to you anyway.