Case study
Miel Abaya
Miel Abaya is a quiet luxury abaya label based in the UAE, selling to customers who read the site in Arabic and to customers who read it in English.
What we built.
- A custom theme built from scratch rather than a marketplace theme with an Arabic plugin bolted on.
- A right to left layout that holds through the header, the collection grid, the product page and the cart, so nothing flips out of place at the language switch.
- A collection architecture that lets the team merchandise by fabric, cut and occasion without duplicating products.
- Product templates that carry Arabic and English copy in the same record.
What changed.
One theme now serves both languages. A merchandising change ships once instead of twice, and the Arabic side stops being the version that quietly falls behind.
- Sector
- Modest fashion
- Market
- United Arab Emirates
- Service
- Shopify Plus Development
Case studyThe rest of the workSix Shopify storefronts across fashion, jewelry, beauty, fragrance and flowers, selling into the Gulf and Europe.
Next stepSend us the problem.Book a call and bring the store. We will tell you whether it is a build, a fix, or something you should not spend money on. Ormessage us on WhatsApp.