Klaviyo Email Marketing
The List You Own.
The Epixels is a Klaviyo email marketing agency in Dubai that builds lifecycle flows, segmentation and campaign calendars for Shopify stores in the UAE and worldwide.
What This Actually Means.
Every other channel rents you attention. A platform decides who sees your post, an auction decides what a click costs, and both change without asking. Your list is the one audience nobody can reprice.
The work is less about writing prettier emails than about knowing who should get which one and when. That comes out of the store: what somebody bought, what they looked at and left, how long ago, at what price point, in which category. Klaviyo reads all of it directly from Shopify, which is why the segmentation can be specific instead of decorative.
Most accounts we take over have the same shape. A welcome email, a cart reminder that fires once, and a monthly campaign to everybody. The revenue is sitting in the flows nobody built and the segments nobody separated.
The Flows That Do The Work.
Automated sequences triggered by what someone does on your store. They run whether or not anyone sends a campaign that week, which is why they end up carrying so much of the revenue.
Welcome series
The first thing a new subscriber gets, and usually the highest performing sequence on the account. It sets the offer, the delivery promise and the reason to buy now rather than later.
Abandoned cart and checkout
Two different moments, so two different sequences. Someone who reached the payment step and stopped needs a different message from someone who added a product and wandered off.
Browse abandonment
Triggered on the product someone looked at and left. Lighter touch than a cart reminder, and it reaches people who never got far enough to be in a cart flow at all.
Post purchase
Delivery expectations, care instructions, the review request timed to when the product has actually arrived, and the second purchase suggestion that fits what they already bought.
Win back
Built on your real repurchase interval rather than a default 90 days. For a consumable that might be six weeks. For fine jewelry it is a different conversation entirely.
Back in stock and price drop
Intent you already captured, sitting unused in most accounts. These send themselves once the catalogue is wired to the sign up correctly.
What’s Included.
An engagement covers the whole account rather than the sends alone. Segmentation, the flow build, the campaign calendar, and the deliverability work that decides whether any of it reaches an inbox.
Account audit
What is running, what is broken, what is sending to people who have not opened anything in a year and quietly damaging your deliverability.
Segmentation
Segments built on purchase history, product affinity, engagement and lifecycle stage, rather than one list that receives everything.
Flow build
The lifecycle sequences above, written, designed, built in Klaviyo and tested against your real store data before they go live.
Campaign calendar
A monthly plan tied to your drops, seasons and Gulf retail calendar, so campaigns stop being written the afternoon they send.
Deliverability
Authentication, sending reputation, list hygiene and sunset rules. The unglamorous half that decides whether the rest of it arrives.
Reporting
Revenue attributed by flow and by campaign, read against your Shopify numbers rather than against the platform’s own optimistic view.
Who this is for.
- A Shopify store with a list it has never really used.
- A brand whose repeat purchase rate should be higher than it is.
- A team sending campaigns but running almost no automated flows.
- A store where paid acquisition has become the only growth lever left.
Who it isn’t for.
- A brand that wants a bought list emailed. We will not do it, and it would not work.
- A store with no product market fit yet. Email will make the silence louder.
- A team looking for one campaign rather than a programme. Single sends rarely pay for the setup.
- A brand that wants volume for its own sake. Sending more is how accounts end up in spam folders.
Before You Ask.
Common questions about Klaviyo, lifecycle flows and how an email programme gets started.
What does a Klaviyo email marketing agency do?
A Klaviyo email marketing agency builds and runs the lifecycle programme on your Shopify store: segmentation, automated flows, the campaign calendar and deliverability. The Epixels does this from Dubai for DTC brands in the UAE and worldwide.
Why Klaviyo rather than another platform?
Klaviyo reads Shopify data natively, so segments can be built on what people actually bought and browsed rather than on a synced snapshot. That is the whole game for ecommerce email. We work in other platforms when a brand is already committed to one.
Which flows should a Shopify store build first?
Welcome, abandoned checkout and post purchase, in that order. Those three cover the highest intent moments and usually carry most of the automated revenue on an account before anything clever gets added on top.
How big does my list need to be?
Small lists are fine, because flows trigger on behaviour rather than on volume. What matters more is whether the list is real: bought lists, stale addresses and dormant subscribers hurt deliverability and take longer to repair than they took to collect.
Do you write the emails or just build them?
Both. Copy, design and the build, working from your brand voice and your product. If you have a writer in house we will work to their copy instead and stay on the strategy and build side.